Hearing loss is a partial or total impairment of the ability to hear. It is also known as hearing impairment. Hearing loss can arise from hereditary as well as non-hereditary factors or due to certain complications during childbirth or pregnancy. Acquired causes of hearing loss may include infectious diseases such as meningitis, measles or other chronic ear infections.
There are three types of hearing loss, namely, sensorineural, conductive, and mixed hearing loss. Conductive hearing loss occurs due to problems related to the ear drum, middle ear and its little bones, or ear canal; while problems related to the inner ear leads to sensorineural hearing loss (also known as nerve-related hearing loss). Mixed hearing loss is a combination of sensorineural and conductive hearing loss.
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Rise in the number of cases of deafness due to increasing levels of noise pollution along with ear infections, birth complications and genetic disorders are the key drivers for the hearing screening & diagnostic devices market. Hearing impairment is the most frequent sensory deficit in humans, affecting more than 250 million individuals worldwide. It is becoming a severe social and health problem in the elderly population. This is leading to impaired exchange of information due to hearing loss, causing loneliness, dependence, and frustration, as well as communication disorders, thus significantly impacting everyday life of the elderly.
Elderly people are more prone to hearing impairments. As per National Institute on Deafness and Other Communication Disorders (NIDCD), around 37.5 million American adults aged 18 years and above suffer from hearing impairment. Hence, growing geriatric population base is set to further boost the demand for hearing screening & diagnostic devices, as this age group of people is more prone towards developing hearing disorders. Such high target population will bring in ample growth opportunities for the key players to develop technologically screening & diagnostic products.
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Moreover, increased focus of key players on the development of innovative hearing screening and diagnostic systems to meet the unmet medical needs will further propel the market growth. For instance, in June 2014, Natus Medical Incorporated introduced the Echo-Screen III hearing screener, which is an advanced handheld hearing screening device. This product development helped the company to strengthen its product portfolio to sustain its position in the market. Some of the major players operating in this market are Otometrics A/S, Natus Medical Incorporated, Vivosonic Inc., Siemens Healthcare, iHear Medical, Welch Allyn, Audiology Systems, and MAICO Diagnostics GmbH, and Interacoustics.
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