Technavio
Announces the Publication of its Research Report Global
Media Planning Software Market 2018-2022
Technavio
recognizes the following companies as the key players in the global media
planning software market: NextMark, Remags, and comScore.
Commenting
on the report, an analyst from Technavio’s team said: “One trend in the market
is growing demand for media planning software in APAC. APAC contributed a major
share of the world’s spending on advertising in 2017. The gap between APAC and
other regions such as North America is declining rapidly in the advertising
industry. This has encouraged many advertising agencies and media companies to
start more of their operations in APAC.
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Report Available @ https://marketreportscenter.com/request-sample/573695
According
to the report, one driver in the market is increased need for better media
planning applications. Microsoft Excel is a widely accepted and used tool for
media planning. However, the software has several shortcomings, which could be
overcome using software that is created exclusively for media planning. Excel
lacks a built-in media planning functionality. The layouts and calculations
should be made from scratch and then exported throughout the company's business
units as a template.
Further,
the report states that one challenge in the market is data privacy and security
concerns. There are many companies that provide their solutions on the cloud.
For instance, Centro has a media planning software in the cloud platform.
Centro Planner, the cloud-based media planning software, replaces spreadsheets,
PDFs, and e-mails with a cloud-based system.
The
study was conducted using an objective combination of primary and secondary
information including inputs from key participants in the industry. The report
contains a comprehensive market and vendor landscape in addition to a SWOT
analysis of the key vendors.
About Media Planning Software
Media
planning software is a software used by advertisers and agencies to get a
complete overview of their campaign plans, marketing activities, and annual
summaries. Media planning software helps manage the marketing processes in a
faster and smarter way when compared to traditional systems. Instead of sharing
long excel spreadsheets, media planning software provides a complete platform
for tracking all traditional and digital media activities.
Technavios
analysts forecast the global media planning software market to grow at a CAGR
of 10.01% during the period 2018-2022.
Complete Report with
TOC Available @ https://marketreportscenter.com/reports/573695/global-media-planning-software-market-2018-2022
Covered in this report
The
report covers the present scenario and the growth prospects of the global media
planning software market for 2018-2022. To calculate the market size, the
report presents a detailed picture of the market by way of study, synthesis,
and summation of data from multiple sources.
The market is divided into the
following segments based on geography:
·
Americas
·
APAC
·
EMEA
Technavio's
report, Global Media Planning Software Market 2018-2022, has been prepared
based on an in-depth market analysis with inputs from industry experts. The
report covers the market landscape and its growth prospects over the coming
years. The report also includes a discussion of the key vendors operating in
this market.
Key vendors
·
NextMark
·
remags
·
comScore
Market driver
·
Increased need for better media planning
applications
·
For a full, detailed list, view our
report
Market challenge
·
Data privacy and security concerns
·
For a full, detailed list, view our
report
Market trend
·
Growing demand for media planning
software in APAC
·
For a full, detailed list, view our
report
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