Hearing loss is a partial or total impairment of the
ability to hear. It is also known as hearing impairment. Hearing loss can arise
from hereditary as well as non-hereditary factors or due to certain
complications during childbirth or pregnancy. Acquired causes of hearing loss
may include infectious diseases such as meningitis, measles or other chronic
ear infections.
There are three types of hearing loss, namely,
sensorineural, conductive, and mixed hearing loss. Conductive hearing loss occurs
due to problems related to the ear drum, middle ear and its little bones, or
ear canal; while problems related to the inner ear leads to sensorineural
hearing loss (also known as nerve-related hearing loss). Mixed hearing loss is
a combination of sensorineural and conductive hearing loss.
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Rise in the number of cases of deafness due to increasing
levels of noise pollution along with ear infections, birth complications and
genetic disorders are the key drivers for the hearing screening &
diagnostic devices market. Hearing impairment is the most frequent sensory
deficit in humans, affecting more than 250 million individuals worldwide. It is
becoming a severe social and health problem in the elderly population. This is
leading to impaired exchange of information due to hearing loss, causing
loneliness, dependence, and frustration, as well as communication disorders,
thus significantly impacting everyday life of the elderly.
Elderly people are more prone to hearing impairments. As
per National Institute on Deafness and Other Communication Disorders (NIDCD),
around 37.5 million American adults aged 18 years and above suffer from hearing
impairment. Hence, growing geriatric population base is set to further boost
the demand for hearing screening & diagnostic devices, as this age group of
people is more prone towards developing hearing disorders. Such high target
population will bring in ample growth opportunities for the key players to
develop technologically screening & diagnostic products.
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Moreover, increased focus of key players on the development
of innovative hearing screening and diagnostic systems to meet the unmet
medical needs will further propel the market growth. For instance, in June
2014, Natus Medical Incorporated introduced the Echo-Screen III hearing
screener, which is an advanced handheld hearing screening device. This product
development helped the company to strengthen its product portfolio to sustain
its position in the market. Some of the major players operating in this market
are Otometrics A/S, Natus Medical Incorporated, Vivosonic Inc., Siemens
Healthcare, iHear Medical, Welch Allyn, Audiology Systems, and MAICO
Diagnostics GmbH, and Interacoustics.
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