The
outlook towards healthcare has drastically changed in recent times. The use of
mobile and wireless technology has enabled the transformation of health
services delivery across the globe; the most crucial contribution being the
elimination of the geographic distance or boundaries between the patients and the
healthcare providers. The proliferation of mobile devices and electronic health
systems is creating wonders in the healthcare industry. With the advent of
mobile technology based products and services, diagnosis and treatment
decisions are becoming more patient centric. These products provide key
information and early warnings about an illness. mHealth is a medical practice
enabled and supported by different mobile devices such as mobile phones,
tablets, computers, patient monitoring devices, personal digital assistants,
and other wireless devices. Lately, mHealth has become a necessity rather than
an option. mHealth applications are being widely used by doctors in their daily
practice. They assist doctors to consult, diagnose, treat, and monitor their patients.
Doctors can provide optimal treatment to their patients as mHealth enables them
to lookup patient’s information instantly and take informed decisions.
Rapid
increase in penetration of smartphones, rising utilization of mHealth mobile
apps by people, high adoption of wireless technology enabled medical devices by
the healthcare industry, and increased emphasis on patient-centric healthcare
service delivery are some of factors contributing to the market growth.
According to the data revealed by the National Center for Biotechnology
Information (NCBI), as of 2015, two-third of the overall U.S. population and
82% of U.S. citizens in the age group 18 to 49 years owned an app enabled
mobile-phone. With rising penetration of high speed internet connectivity in
low and middle income countries and availability of affordable smartphones, the
global mHealth market is set to witness robust growth in next five years.
However, concerns related to data security and resistance by traditional
healthcare providers in developing countries can hamper the growth of the
global mHealth market.
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Rapid
innovations will characterize the future growth of the mHealth market. With
more and more companies launching innovative products, the competition in the
market is and will be fierce over the coming years. Emerging markets propose
lucrative growth opportunities for mHealth providers. For instance, in January
2016, the Government of India launched Kilkari, a mobile health service under
the Digital India program. This platform delivers weekly audio messages to the
expecting mothers giving them helpful insights about child care, pregnancy, and
child birth.
The
major players have been developing highly sophisticated products to outperform
their competitors in the global mHealth market. In June 2014, Apple, Inc.
launched Healthkit, a health data tracking platform which collects data from
different fitness and health apps and makes it available to Apple users through
its Health app. Likewise, in March 2016, Apple, Inc. launched Carekit, a software
framework which enables users to keep a track of care plans, and monitor
symptoms and medication. Carekit also enables users to share information with
family members, nurses, and doctors. Moreover, in September 2016,
Nike Inc. and Apple Inc. collaborated together to launch the Apple Watch Nike+,
a combination of Apple Watch Series 2 and Nike sports bands along with
integration with the Nike+ Run Club app. This device is exclusively designed
for runners to assist them in scheduling, monitoring, and enhancing their
running routines.
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Some
of the key players competing in the mHealth market are Medtronic plc.,
Mobisante, Inc., Sanofi, AirStrip Technologies, LifeWatch Services, Inc.,
AliveCor, Inc., Koninklijke Philips N.V., Nike Inc., Johnson & Johnson,
OMRON Corporation, Jawbone, AgaMatrix, Inc., BioTelemetry, Inc., iHealth Labs
Inc., AT&T Inc., Cerner Corporation, Cisco, Inc. and Qualcomm Technologies,
Inc.
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