Obesity is a medical
condition in which excessive fats get deposited in the body that may impact
overall health. Any individual with body mass index (BMI) greater than 30 kg/m
is considered as obese. Excessive deposition of fat in the body increases
chance of developing various diseases including life threatening diseases such
as diabetes, cardiovascular disorders, certain types of cancer and
osteoarthritis. Obesity is primarily caused due to excessive intake of
calories, lack of physical activities and genetic hereditary. Childhood
obesity is associated with higher chance of premature death and disability in
adulthood. Obese people are 10 times more likely to develop type 2 diabetes and
cancer such as kidney and liver cancer. These complications are directly caused
by obesity or through mechanism sharing a common cause such as sedentary
lifestyle and unhealthy diet.
Obesity can be effectively
managed through surgical and non-surgical methods such as use of drugs and
making changes in lifestyle. Weight loss drugs including diethylpropion and
lorcaserin alter the way by which brain regulates urge to eat leading to
decreased appetite. These medicines along with lifestyle changes results in
effective weight loss. Surgical fat removal procedures such as Gastric bypass
surgery are used when patients doesn’t respond to drugs or lifestyle changes.
During surgical procedure, small part of stomach is connected to intestine to
decrease the amount of fat body can take or store, leading to weight loss.
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Increasing obesity rate,
sedentary lifestyle and technological advancements improving success rate of
surgeries is expected to propel growth of the market. Furthermore increasing
awareness about obesity and its related impact on health will drive growth of
the obesity treatment market. According to study conducted by World Health
Organization in 2014, around 1.9 billion adults of aged 18 and more were
overweight out of which around 600 million people were obese whereas around 41
million children under the age of 5 were overweight. It is projected that by
2050, nine out of 10 adults will be overweight or obese. Such high prevalence
will increase demand for surgical as well as non-surgical methods for treating
obesity.
Major players operating in
the global market include Orexigen Therapeutics, Inc., Ethicon, Inc., Atkins
Nutritionals, Inc., Herbalife Ltd., Apollo Endosurgery, Inc., Johnson Health
Technology, Ltd., and Technogym Spa. These companies are focusing on
development and commercialization of new combination drugs and safety product
for gaining competitive edge over other players in the market. For instance in
May 2016, Apollo Endosurgery, Inc., has launched ORBERA coach platform. ORBERA
is non-surgical weight loss procedure especially designed for adult people
suffering from moderate to heavy obesity. This treatment is specifically useful
for people which show no response to other forms of treatments such as exercise
and pharmaceutical interventions.
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Although lifestyle changes
aim at reducing calorie intake and increasing energy expenditure is significant
for obesity management, however new technological innovations such as digital
health technology will provide ample growth opportunities for market players.
Wearable trackers are those devices that track physical activity. These devices
collect information and provide feedback via smartphones. Furthermore, software
may become so sophisticated that it can predict when people are likely to run
into trouble by tracking health behaviors. Such technological advancements will
provide lucrative growth opportunities for dominant as well as emerging players.
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